Campaign pitch for Tillamook Ice Cream, completed as part of the Portland Advertising Federation's Colaboratory Program
The "Always in Good Taste" campaign focused on liberation. Do you want to eat ice cream in the shower? Well, we aren't going to stop you. Nay, we ENCOURAGE you (apologies to your plumber.) Our objective was to convince existing Tillamook loyalists to increase their ice cream consumption by expanding the boundaries of where and when it's appropriate to eat ice cream. Our campaign included print, web/interactive, and outdoor elements.
(Print Ads)
(Microsite, Facebook App)
(iPhone App)
(Outdoor Ads)
The "Always in Good Taste" campaign focused on liberation. Do you want to eat ice cream in the shower? Well, we aren't going to stop you. Nay, we ENCOURAGE you (apologies to your plumber.) Our objective was to convince existing Tillamook loyalists to increase their ice cream consumption by expanding the boundaries of where and when it's appropriate to eat ice cream. Our campaign included print, web/interactive, and outdoor elements.