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Coca-Cola: Bubbles

Do you second screen aka use a mobile device while watching television? Oh my god, are you second screening right now? That is both rude to the cast of the Great British Bakeoff and flattering to me- so thank you. The point is, people typically use commercial breaks to check social media for supplementary content. Tara and I thought, well- what if we were able to continue the conversation on tv? With Bubbles, we did.

By working with Cloneless Media, we were able to concept, execute and air topical spots in five minutes. We launched this during the Sochi Olympics and were able to use these spots to comment on topical events like the opening ceremony and men’s alpine skiing.