Spoiler alert: I'm pretty friggin' sappy. And that’s why I loved making this project for Coca-Cola.
The broadcast spot focuses on those special, subtle moments in life where nothing yet everything is happening. We used an apartment building to showcase a sequence of those moments over the course of a person’s lifetime. The building mechanic was also used in the digital experience that allowed users to integrate their own stories into our narrative.
For the filming of the spot, our directors, Smith + Foulkes, built a little miniaturized village complete with furnished apartments. Bonus points to you if you can spot the little blue blender that now lives on my work desk.