Coca-Cola: Building

Listen, I'm not proud to admit this but....I'm pretty f-ing sappy. And that’s why I loved making this project for Coca-Cola.

The broadcast spot focuses on those special, subtle moments in life where nothing yet everything is happening. We used an apartment building to showcase a sequence of those moments over the course of a person’s lifetime. The building mechanic was also used in the digital experience that allowed users to integrate their own stories into our narrative.