Herbal Essences’ “Be Everyone You Are” campaign centered around four best friends having a typical conversation but in series of hyperbolic settings (unless you consider a glamourous high speed chase in a jet boat normal. And if so, stop bragging). For the digital extension of the broadcast campaign, we wanted to let real girls, insert their very real conversations on top of our visually elaborate footage.
In a bad-lip reading meets Madlibs-type microsite, Herbal Dubs was born. Our digital tool used text-to-speech technology to allow girls to re-dub our commercial with their own real conversations. A lot of which were about pizza.
These are promo videos we created using the tool itself:
Two of our favorite user created dubs: