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Man Down

As an Instagram stunt for Old Spice, we decided to kidnap our male model, write a ransom note in Instagram tags and ask our followers to help find him hidden in one of the 589 actual Instagram posts we created. Click the post below to see the ransom note and then swipe through to the reveal of his hiding place (you were nice enough to come look at my portfolio, so I’ll give you the shortcut, ok??).