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Umpqua Bank: Go-To

Umpqua Bank’s Go-To app does what other financial apps don’t do: gives you unfettered access to a real human banker. But we’ve all learned it’s taboo to talk about money and as a result a lot of us don’t know what to say even when we have someone to talk to.

Our campaign humorously capitalized on this universal truth by showing people in relatable life/money moments—a tax return, a lost card, a son who’s growing up too fast—trapped in a state of heightened emotion. Our heroes laugh, squeal, and omm while cheeky subtitles translate their sounds into words.

 

 

 


Other elements of the campaign (in-store, digital, ooh and even ATM screens) served to ease users into talking about money by showcasing the many types of questions Go-To bankers can help with.